Websites have changed dramatically in recent years. Good ones are no longer just collections of static pages in cyberspace. They are high performance tools that help you get more bookings, generate trust from visitors and integrate with everything from your social media channels to the software you run to use your business. What we call ‘integrated websites’. Not sure if your website is fit for purpose? Ask yourself the following…Is your website less than three years old? Are you sure it...
Getting your website GDPR compliant
LATER THIS MONTH, NEW EUROPEAN GDPR REGULATIONS COME INTO FORCE, WHICH WILL AFFECT THE WAY THAT YOU STORE AND PROCESS THE PERSONAL DATA OF EU CITIZENS. TO BE COMPLIANT, THERE ARE SOME IMPORTANT CHANGES THAT YOU’LL NEED TO MAKE TO YOUR WEBSITE. Let’s start by reminding ourselves what GDPR is all about… The EU’s General Data Protection Regulation (GDPR) is designed to give people more control over how organisations use their data. The regulations overlap with with The Privacy and Electronic...
Your Website: The Beginning Of Online Marketing For Vacation Rentals
Online marketing for vacation rentals. We will not stop talking about this because we believe it is one of the most important ways to make your business grow. Whatever you do online should (and will) eventually be connected to your website. Our goal is to help all our clients understand how their website can be the single best tool for transforming their vacation rental business. What story does your website tell? 50/50 chance your website is the first impression of your business. Within...
Website Blog Series I: Are You Ready For The Google SSL Disruption?
Google started warning the world back in 2014 about its plan to ensure the protection of information shared on websites. Everything began when one of the members of the Chrome Security Team sent out a proposal to mark all HTTP websites as “Not secure”. Now, this is a reality. From October 1st, Chrome will show the ‘Not secure’ warning in two additional situations: when visitors enter data on an HTTP page, and on all HTTP pages visited in Incognito mode. So, what does this mean? Property...
Website Blog Series II: Why Your Fancy Website Is A Turn Off
We may not judge a book by its cover, but we always judge a business by its website. As the web has evolved considerably over the last couple of decades, website design and functionality have changed massively, too. Unfortunately (and surprisingly), there are some websites that are still stuck in a bit of a time warp, with mid-nineties designs, an overload of information, and poor-quality images. We understand that it takes a lot of time and effort to learn how to properly design a website,...