If you’ve heard of Wix, it’s probably through their massive advertising campaigns. You will have an idea of their platform as fast, fun and flashy. In a way, they’re quite like the Apple of web builders.
Today, we’ll look at which platform is best — the Wix vs. WordPress comparison that’s been a long time coming. By the end of this article, we’ll have answered a key question: After knowing the special needs of this industry, which one is better for your vacation rental business?
There are several ways to create a vacation rental website using generic website builders such as WordPress or Wix. However, these solutions are not optimized for vacation rentals out of the box. One needs to manually manage property information, live reservations and other aspects. With the right plugins, you can turn a generic website into a very powerful tool. Being able to identify the pros and cons is important.
WIX for someone who’s just getting started with websites – It’s easier to use out of the box, and you can set your site up in minutes — with Wix taking you through the process step by step. You also get good starting level features.
WordPress gives you significantly more control over your website. You can extend features virtually without limits by using the myriad of plugins available. (It is advisable to only use official WordPress Plugins). You can choose from thousands of themes and modify them. You can interact with a vast WordPress community, either through the official forums, Twitter, or other resources.
However, neither solution is optimized for vacation rentals specifically. One has to manually manage property information and reservations. For this reason, your vacation rental website objectives should always be aligned with the specific needs of your business. Integrating your site with your other tools, including plugins, payment processor logic and Property Management Software (PMS) will better enable you to convert more business, manage it better, and grow your portfolio all at the same time.
Assessing and comparing different PMS providers is another substantial undertaking; one which is outside the scope of this document. Nevertheless, we can offer a free consultation at [email protected]. We can provide you with a list of key things to consider as well as the strengths and weaknesses of the various providers. Suffice it to say, choosing a right PMS provider is an important decision and one you want to get right.
If you want to know more about websites, get your copy of the industry’s leading vacation rental websites white paper completely free by clicking here.