Web Design Mistakes that Affect Your Rental Bookings

Mar 25, 2019 | Vacation Rental Website Design

For holiday rental owners, it is important to remember that the appearance of your website could affect your conversion rate and, subsequently, your revenue. As such, you must ensure that you have a highly responsive and reputable web design to attract visitors to book your property. If you don’t have one yet, you can use the services of property management software, like 365 Villas, which builds custom-designed websites for property rental businesses.

To guide you in the process, here are some common vacation property website design mistakes that you need to avoid.

Difficult to navigate

Your potential clients will be discouraged from booking on your website if your map is not responsive or if they can’t see your availability calendar. While you need your website to stand out among your competitors, over-designing may complicate the user experience. Having said this, you may opt for a more straightforward navigation where the structure of your website is formed intuitively.

Low-quality images

Photos can either make or break a holiday rental website. One aspect that your guests will digest before booking your property is your photos. So imagine if you posted old, pixelated, low-quality images. This will leave a bad impression on your potential guests, prompting them to eliminate you from their prospective choices. To prevent this from happening, invest in a professional photographer to cover the full spectrum of your property.

Lacking content

upset woman expressing confusion

Guests like to know as much information as possible before booking a holiday rental property. That is why it is important to provide sufficient information on your website about your rental. Make sure to include the square footage of the property, the number of bedrooms it has, as well as its amenities. You must also use enticing headlines and descriptions to highlight the most exciting qualities of your property.

Not mobile-friendly

As most people use their phone to book holiday rentals, you need to make sure that your website is optimised for mobile compatibility. A responsive design would work in your favour as it won’t require making different versions of your website. You only need one and the design will adapt to the screen of the visitor or user.

365 Villas offer holiday rental management software and services making management easier and more profitable. We customise and build websites for your rental property. Our designer will work with you closely to understand your brand identity and objectives, learn your likes and dislikes, and align them with your marketing strategies. Start your business with us today by contacting one of our staff.