New Research: The Power of Enhancing Data Access for Owners

Oct 23, 2023 | Property Management Software

In the fast-paced world of vacation rentals, property managers often find themselves in a dynamic market where timely access to data is paramount for success.

Equally important is providing property owners with comprehensive access to their property’s performance metrics, a crucial aspect that cannot be overstated.

Recent Research from 365Villas

Recent research from 365Villas sheds light on a critical aspect of property management: owner access to data.

Vacation rental owners are increasingly seeking more information on how their properties are performing, and 365Villas recognizes the importance of delivering on this front.

This recent research has garnered notable recognition, as it was recently spotlighted by Travel Daily Media

The research, which analyzed data from nearly 3,000 users, reveals an interesting trend.

Research shows that professional property managers who serve more than 100 properties are consistently offering this level of information to their clients but only a third of property managers with fewer than 20 properties currently provide their owners with access to the owner dashboard. 

However, when they do offer this service, an impressive 80% of owners actively utilize it. This data suggests that smaller property managers may be missing out on the benefits of sharing comprehensive metrics on property performance with their clients.

A Proactive Approach

At 365Villas, we are dedicated to maintaining our status as an industry leader, continually pioneering innovations that empower professional property managers.

This commitment is exemplified by our provision of an owner login portal, designed to offer property managers the vital resource they need to provide comprehensive data access to their property owners.

A proactive approach empowers property owners with the insights they need to make informed decisions about their properties.

These established operators are thriving in the industry, and their commitment to owner engagement is a key driver of their success. 

Smaller property managers can take them as an example and adopt this level of communication to elevate their businesses, offering a next-level service that promotes growth.

Bridging the Information Gap

Green Arrow crossing a crack while others fall

The significance of providing vacation rental owners with access to detailed performance metrics cannot be understated.

Property managers who provide this level of transparency are nurturing stronger client relationships.

They can achieve this by empowering property owners with comprehensive accounting and business administration reports, access to their calendar, and the flexibility to manage bookings and availability.

This customization can be tailored to meet the unique needs of each property owner.

Furthermore, access to financial information allows owners to make more informed decisions.

This data-driven approach enables informed conversations about potential investments in property renovations or improvements to enhance guest experiences.

Armed with this knowledge, property owners can gain a much clearer understanding of the factors contributing to fluctuations in revenue.

Unlocking Mobile Convenience for Property Owners

In an industry where mobile solutions are often lacking, 365Villas provides property managers and owners with an advantage by ensuring they can access this vital information conveniently from their mobile devices.

This level of mobile accessibility sets us apart and enables owners to stay connected and make crucial decisions on the go, ultimately enhancing their property management experience.

A Vision for the Future

Dave Payette, founder and CEO of 365Villas, emphasized the significance of this data-driven approach, saying, “Our data shows that all of our customers who have more than 100 properties are providing this level of information to property owners. Many of these companies are established, professional operators, and this level of owner engagement is one of the reasons they are so successful. Smaller property managers can begin to communicate with owners in this same way to develop their businesses and offer a next-level service that enables them to grow.”

In a rapidly evolving industry, 365Villas remains at the forefront of innovation, equipping professional property managers with the tools they need to succeed.

By empowering property owners with valuable data, 365Villas fosters stronger partnerships, informed decisions, and continued growth.

As an industry reference for professional property managers, 365Villas continues to lead the way in the vacation rental sector.

If you’re a professional property manager looking to bridge the data gap and offer your clients invaluable insights, 365Villas can help.

We invite you to book a demo with us today and experience firsthand how our innovative solutions can elevate your property management game and strengthen owner relationships.