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he Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install.

In addition to a set of general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website.

The Google Analytics tracking code is fully customisable through options and hooks, allowing advanced data collection like custom dimensions and events.

GOOGLE ANALYTICS REAL-TIME STATS

Google Analytics reports, in real-time, in your dashboard screen:

  • Real-time number of visitors
  • Real-time acquisition channels
  • Real-time traffic sources details

GOOGLE ANALYTICS REPORTS

The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend:

  • Sessions, organic searches, page views, bounce rate analytics stats
  • Locations, pages, referrers, keywords, 404 error analytics stats
  • Traffic channels, social networks, traffic mediums, search engine analytics stats
  • Device categories, browsers, operating systems, screen resolutions, mobile brands, analytics stats

In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles.

GOOGLE ANALYTICS TRACKING

Installs the latest Google Analytics tracking code and allows full code customisation:

  • Universal Google Analytics (analytics.js) tracking code
  • Global Site Tag (gtag.js) tracking code
  • Enhanced link attribution
  • Remarketing, demographics and interests tracking
  • Page Speed sampling rate control
  • User sampling rate control
  • Cross domain tracking
  • Exclude user roles from tracking
  • Accelerated Mobile Pages (AMP) support for Google Analytics
  • Ecommerce support for Google Analytics

User privacy oriented features:

  • IP address anonymisation
  • option to follow Do Not Track (DNT) sent by browsers
  • support for user tracking opt-out

Google Analytics Dashboard for WP enables you to easily track events like:

  • Downloads
  • Emails
  • Outbound links
  • Affiliate links
  • Fragment identifiers
  • Telephone
  • Page Scrolling Depth
  • Custom event categories, actions and labels using annotated HTML elements

With Google Analytics Dashboard for WP you can use custom dimensions to track:

  • Authors
  • Publication year
  • Publication month
  • Categories
  • Tags
  • User engagement

Actions and filters are available for further Google Analytics tracking code customisation.

GOOGLE TAG MANAGER TRACKING

As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking:

  • Google Tag Manager code
  • Data Layer variables: authors, publication year, publication month, categories, tags, user type
  • Exclude user roles from tracking
  • Accelerated Mobile Pages (AMP) support for Google Tag Manager